Assembly Leicester Square

Great location and clean rooms

Great location, quite and clean room. Temp of about 30 and air con not effective - flashing green light in bed's eye line all night too!

The room was very small, no safe either

La mejor ubicación posible si quieres explorar lo imprescindible de Londres

Only booked here because I had to stay in London last minute and there were few choices. £280 for a box prison cell room in which I lay contemplating how I could have got a limousine ride home for less. However as a hotel the location is pretty decent and this would suit a lot of people when rates are lower. Having to check yourself in and out is a bit of self serve joke though, service non existent

Room very clean and basic but serviced the purpose. Could do with a kettle for that tea / coffee first thing in the morning. Location 10/10 for West End Theatres and the night life. Staff were friendly. Would defo stay again at The Assembly Hotel. Charing Cross. London

The hotel has an excellent location right in the heart of London. It’s close to Chinatown, surrounded by plenty of restaurants, and within walking distance of The National Gallery. There’s also a bus stop directly in front of the hotel, and the Underground station with a direct line to Heathrow Airport is only about a five‑minute walk away. For convenience, the location is hard to beat. The room itself was a bit small, but still reasonable for central London. The bigger issue was the room layout and organization. We had just come off a cruise, and surprisingly, the cruise cabin—despite being smaller—was far more functional. In the hotel room, there wasn’t much space to place personal items, toiletries, or even basic things like toothpaste. The design simply wasn’t very practical. The biggest problem was the bathroom lighting. The bathroom light is tied to the bedroom light, so you cannot turn on the bathroom light unless the bedroom light is also on. This setup is very inconvenient, especially at night. I’m not sure if all rooms are wired this way, but it definitely affected the comfort of the stay. Overall, the location is fantastic, but the room design and lighting setup could use significant improvement.

The location was great, very walkable area, convenient to Trafalgar Square and the Theatre District, however the accommodations were subpar. One amenity that was listed in the description was luggage storage, but it wasn't specified that we would be charged 15 Pounds per bag/backpack for just a couple of hours. We were a party of 6 with 4 rooms booked, so that added up quickly. Also, regardless whether any of the rooms were ready when we arrived, there is a 50 Pound charge for early check-in (also not listed in the description). We've traveled extensively through Europe, the US, and Central America and this is the first time we've had a hotel charge for luggage storage or early check-in. No TV in the room was a first, too, and the staff at reception was rude. Breakfast was typical for the UK and Ireland. I would not stay at this hotel in the future and instead recommend that you keep looking.

Great location. No kettle or TV. The additional £15 per bag to hold my luggage prior to check in when it was just an open, insecure side area by the elevator where anyone could've taken a bag. Their "in" vs. "out" sign for signaling room turndown was unclear. Does "in" mean we are in the room? Or does it mean come in? And same with "out", does it mean keep out? Or we're out?

Rooms were clean and tidy if a little small. More than made up for by the location which is right in the middle of the West end so perfect for theatres, restaurants, Leicester Square and Covent garden.

Overall, the stay was decent. The room was clean and the location is very good. The room/bathroom is also kinda small, not much room for more than two people.

Great location. Close to most of the iconic landmarks in London . Steps away from Leicester Square Station which makes traveling to and from airport or to other cities very easy

AC constantly shut off.

Great location and the sound proofing meant that I was not disturbed by any noise. The staff were all friendly and helpful. The room was clean and very comfortable and the shower was very good.

Nice modern bathroom, good location. We paid for extra space but did not think it was worth it, you could only get into the bed from one side. There was no tv or bottles of water. But if you need a clean smart place to stay overnight then this it.

Perfect location. Small rooms but knew that upon booking.

Good for one night or two, good for one person. There is no useful power outlet in the bathroom. Bathroom is really small. In general it's not bad, but adjust the expectations and be prepared. I loved the location.

Great location , ideal as a base to walk to the main landmarks in London. Very close to the Leicester Square station which made traveling to Liverpool , Manchester , and Edinburgh very convenient

Helpful staff when we dropped our bags off early. Room was clean and the bed was comfortable.

Staff excellent service. Our room was clean and towels change everyday. Windows have noice cancellation, which helps with blocking city noise. We booked the room with extra space and was ideal for me and my husband. Given us space to open our luggage and room to walk to not feel cramped. My only complaint was the water temperature in the shower we couldn’t adjusted. Luckily for us, was at a temperature we did like. Also, room pillows need an upgrade. Rooftop views are beautiful. However can’t comment on the restaurant didn’t try it.