Traveloka 11th Anniversary: Fulfilling the Commitment of Consumer-Centric Innovation for Ease of Travel Planning

Jakarta, February 23rd, 2023 — Traveloka, Southeast Asia's leading travel platform, celebrates its 11th birthday by emphasizing its commitment to presenting an end-to-end solution for consumers' travel needs. On its 11th-anniversary celebration, Traveloka offers appreciation to its consumers by announcing the Traveloka EPIC Salebrat11on. Further, Traveoka announces its latest features, Let's Go with Traveloka and Traveloka Preferred Partner, to bring consumer-centric travel aspirations to life.

Chief Marketing Officer of Traveloka, Shirley Lesmana, stated, "As the public interest in tourism is recovering, consumers are now in favor of personalized and flexible travel planning. Traveloka's 11th anniversary is the right moment to appreciate our consumers. It also strengthens the company's commitment to consistently providing various products and features to make it easier for consumers to fulfill their travel needs. We also expect this to stimulate the acceleration of the tourism recovery," said Shirley.

The public's interest in traveling for business and tourism has surged post-pandemic. The Ministry of Tourism and Creative Economy stated that the growth brings positive optimism to the tourism industry. The foreign exchange income from tourism is aimed at USD 2.07 billion to USD 5.95 billion in 2023, with targeted international tourist visits between 3.5 million to 7.4 million and domestic tourists between 1.2 million to 1.4 million.

Looking at this potential which coincided with its 11th anniversary, Traveloka introduced a special program, EPIC Salebrat11on. This program enables consumers to enjoy up to 80% discount on all product and service categories in the Traveloka platform from February 24th to March 3rd, 2023. Traveloka is also embarking on EPIC Salebrat11on Roadshow to 11 cities across Indonesia. Traveloka offers additional perks to consumers who visit the booth during the roadshow. Consumers can participate in interactive games to win merchandise and door prizes for two winners with the highest transaction value. The roadshow will be available in Jakarta, Bandung, Yogyakarta, Medan, and Surabaya to provide consumers with extra benefits.

To ensure that customers can easily obtain travel experiences that meet their needs, Traveloka also launches Let's Go with Traveloka, a travel guide that consumers can utilize to explore 11 tourist destinations worldwide. Starting on February 27, 2023, Traveloka will launch this project in phases. Let's Go with Traveloka will cover popular Asia destinations such as South Korea, Japan, Thailand, and Vietnam in the first quarter of 2023. There will be Saudi Arabia, the United States, and the United Kingdom in the second quarter, followed by other countries, including Indonesia.

Furthermore, Traveloka has also announced its latest feature, Traveloka Preferred Partner, to facilitate consumers in their travel planning. This feature helps consumers easier to select accommodations in their chosen destination. Available in over 4 thousand partners across Indonesia, this feature also allows consumers to gain extra benefits such as special pricing and more Traveloka Points for Traveloka Preferred Partner accommodation than regular reservations.

Responding to Traveloka's role in utilizing digital innovation in the tourism industry, Teguh Dartanto, Economist at the University of Indonesia (UI), stated that innovation drives changes in the tourism world. Tourism growth is driven by digital platforms, which significantly influence the local economy, as tourism can now be more economical, leading to faster growth.

Teguh added new tourism locations are introduced through digital platforms with a greater emphasis on the sense of experience or the potential uniqueness of a destination. It implies that digitalization is critical for introducing old and new tourist locations to a broader audience.

"As a technology company, Traveloka understands that innovation is crucial to develop, adapt, and provide travel solutions relevant to fulfilling consumer's needs and aspirations. Therefore, as Traveloka enters its eleventh anniversary, we are very grateful for the support and trust from our consumers, partners, government officials, and other relevant stakeholders. Their support and trust have encouraged us to consistently contribute to Southeast Asia's growing tourism sector and more inclusive economic growth," concluded Shirley.