Traveloka Launches Priority Feature for Loyal Users

Jakarta, 4 November 2022 - Traveloka, as a leading travel and lifestyle platform in Southeast Asia, today launched Traveloka Priority, a loyalty program with additional benefits for all users. Traveloka Priority is Traveloka’s latest innovation and a restatement of the company’s commitment to providing the best travel and lifestyle experience for the users. Each of Priority members will get various benefits in the form of extra services, which includes special price offers and faster refund process, while enjoying Traveloka’s complete features and services.

A report of McKinsey’s survey released this year shows that added value provided by a brand becomes one of users’ consideration in making transactions. Price and promotion are among the considerations that dominate purchase decisions that stand at 45 percent. This is also reflected on Traveloka’s internal data which shows increasing repeat purchase from users that have joined Traveloka Priority which is up to 3.5 times higher. There is also an increase of up to three times for users that have closer relations with Traveloka.

Terry Santoso, VP of Platform Marketing Traveloka said, “Traveloka Priority is developed to provide added value while also fulfilling Traveloka users’ needs. This feature prioritizes inclusivity for its users. All Traveloka users can join as Traveloka Priority members by collecting Points from each transaction on Traveloka application without redeeming coupons and get numerous benefits that help them in fulfilling their lifestyle and travel needs.”

Terry also added, “Along with ‘Ternyata Lebih Untung’ spirit, Traveloka always prioritizes the best experience and added value for its users through each program and feature, including Traveloka Priority. This program offers long term and comprehensive benefits for users in enjoying all Traveloka products and services, such as transportation, accommodation and Xperience.”

Traveloka Priority Tiering

Traveloka Priority is presented for each Traveloka user in four tier levels which are Bronze, Silver, Gold and Platinum. The Priority tier will increase or renew according to the minimal active Priority Points acquired by users. Each Traveloka user can enjoy various perks according to the Traveloka Priority tier with details as below:

Celebrity couple and Traveloka users Raditya Dika and Anissa Aziza expressed the perks and benefits they get as Traveloka Priority members. Also, both of them are Traveloka Priority Platinum members.

“As loyal users of Traveloka, we believe that Traveloka Priority provides many additional benefits and perks. In addition to helping us plan our holidays and trips, being Traveloka Priority members also gives more advantages since we get to receive numerous discounts for purchase of products and services in Traveloka,” said Raditya. He also added that the benefits can also be obtained since they collected 10.000 Traveloka Points.

As a lifestyle and travel platform in Southeast Asia, we play an active role in supporting the government's efforts to strengthen the tourism sector and promote national economic growth. Traveloka Priority is one of our programs that we initiated to support that effort. In addition to providing added value for our users, this program also supports Traveloka partners in growing their business. Through interesting offers presented by Traveloka Priority, we collaborate with our partners to widen their exposure and reach toward more segments of Traveloka users,” closed Terry.