Traveloka, Southeast Asia’s leading travel platform unveils a new tagline “Life, Your Way”

Jakarta, 1 December 2022 - Traveloka, Southeast Asia’s leading travel platform, today launched a new tagline,“Life, Your Way”. Reiterating the commitment to providing consumer-centric services with a comprehensive portfolio, that takes the experience to the next level in discovering exciting new possibilities the way they want it. For more than a decade, Traveloka continues to explore and evolve to accommodate the ever-changing trend in societies, particularly in the Southeast Asia region.

Internal Traveloka data also shows strong signs of tourism recovery, with a more than five times increase in travel booking trends for international destinations and a more than 30% increase in domestic destinations by the end of the third quarter of 2022, compared to the beginning of the year. Moreover, overall domestic and international flight bookings jumped four times in comparison year on year in the third quarter.

Traveloka sees this trend as an opportunity to refresh its focus to cater more travel preferences, believing that every individual is uniquely different and has their own needs and wants. Diverse backgrounds in culture and way of life, influence everyone’s decision in choosing what can fulfill these desires. Indisputably, consumers want to feel understood and validated about their aspirations.

“We want them to feel that by choosing Traveloka, they will be able to fulfill their travel aspirations in a more convenient, efficient, and secure way. Most travelers, especially millennials and Generation Z, are passionate and aspiring people, their intuitive and creative sides will always strive to explore, and occasionally take a break to recover. Traveloka understands these needs and therefore presents itself as an enhancer that supports life, your way,” said Shirley Lesmana, Chief Marketing Officer Traveloka.

As a technology company, Traveloka consistently delivers various products and services designed to help consumers meet their travel needs. Whether they are looking for a glamping experience or staycation in a five-star resort, a relaxing spa day or a thrilling holiday adventure, a convenient first-class or exciting road trip, a well-planned itinerary or a spontaneous last-minute book, Traveloka gets them covered.

Having a strong foothold in Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines, Traveloka’s platform consists of an exceptional range of products and services. Consumers can choose from over 1.8 million accommodations around the world, 110,000 experiences in more than 60 countries, over 200 airlines, and 30+ payment method options to suit their own preferences. Today, Traveloka’s app has been downloaded by more than 100 million people, making it the most popular travel platform in the region.

“We continue to be a strong leader in the online travel industry in Southeast Asia. With more than a decade of experience, we have emerged as the most reliable travel platform in the region. We understand that happiness may come in different forms for different people and on different occasions. Our new tagline, ‘Life, Your Way’ reinforces our commitment as a company that is present to ignite happiness in everyone,” Shirley concluded.