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Headquartered in Jakarta, Sriwijaya Air (IATA code: SJ) is committed to serve flights to all corners of Indonesia. Established in 2003, the airline now flies to 53 domestic destinations. With the slogan “Your flying partner”, it aims to provide passengers with the best flight value on all its classes, be it economy or business class. Despite offering affordable prices, however, the airline’s main priority remains the passengers’ security, safety and comfort. Headed by Chandra Lie as President Director, Sriwijaya Air has been placed in Category 1 for operational safety by Air Operator Certificate (AOC). The airline has also received other awards, such as Customer Aviation Partnership Award from Pertamina in 2007 and Indonesian Most Branded Service from Markplus & Co in 2008. The spirit of Sriwijaya Air can be seen from its logo, which combines the airline’s name, its slogan and the RU-YI symbol adapted from Chinese philosophy. The large printing of “Sriwijaya Air” in blue makes it easy to spot the aircraft from afar, representing the airline’s dream of greatness, just like the glory of the Sriwijaya Kingdom, after which the airline was named. The RU-YI symbol, on the other hand, represents the airline’s faith in achieving its dream, while the blue and red underlines respectively represent Indonesia’s seas, and the bravery and wisdom of Sriwijaya Air’s leaders and crew. White dominates the body of the Sriwijaya Air aircraft, symbolizing a clean heart, which is expected from every Sriwijaya Air crew, while the shape of heart on the plane’s roof describes the crew and management’s love for and bond to the company. Each Sriwijaya Air aircraft unit also carries a special name, printed on the nose of the aircraft.

Sriwijaya Air operated its first flight on 10 November 2003. In the beginning, the airline served four round-trip flight routes, which included Jakarta – Jambi, Jakarta – Palembang, Jakarta – Pangkal Pinang, and Jakarta – Pontianak. Then, it gradually added more routes, especially domestically. Today, Sriwijaya Air operates its flight using aircraft from Boeing, an aircraft manufacturer established in 1917. Chandra Lie, Hendry Lie, Johannes Bunjamin, and Andy Halim are the founders of Sriwijaya Air. As a limited corporation, the founding of the airline was also supported by experts, such as Supardi, Capt. Kusnadi, Capt. Adil W., Capt. Harwick L., Gabriella, Suwarsono, and Joko Widodo. The establishment of Sriwijaya Air was first initiated by Chandra Lie, who has been holding the president director position at the airline. Chandra was born in Pangkal Pinang, a city in the province of Bangka Belitung, but moved to Jakarta when he was in high school. Chandra’s career in entrepreneurship began in garment industry. Finding it hard to return to his hometown because of limited transportation options, Chandra saw an opportunity to start an airline business. He then equipped himself with the knowledge and other things necessary to start one, which eventually led to the approval to build PT Sriwijaya Air. With the help of his brother, entrepreneur Hendry Lie, who provided the capital support, Chandra was able to establish and have the airline operated in early 2003 with a Boeing 737-200. In Sriwijaya Air's management, Hendry Lie occupies a seat in the board of commissioners together with other founders, such as Johannes Bunjamin and Andy Halim, whose responsibilities include providing supervision and advice to the company’s directors. Under Chandra Lie's leadership, Sriwijaya Air has been progressing. During its 12-year journey, the airline has never encountered any significant problems. It has been able to compete and become one of Indonesia’s renowned airlines. Chandra’s leadership has earned him the Entrepreneurial Spirit Award from Ernst & Young Indonesia. Today, Sriwijaya Air Group has grown to include several subsidiaries, all of which carry the name or abbreviation NAM. The name and abbreviation was inspired by Lo Kui Nam, the father of founders Chandra Lie, Hendry Lie and Andy Halim. The subsidiaries of Sriwijaya Air Group include:

• NAM Air
NAM Air is the feeder airline of Sriwijaya Air. NAM Air’s fleet consists of Boeing 737-500 aircraft with a capacity of 120 seats. The seating configuration is divided into two classes, with eight seats allocated for Business Class and 112 seats for Economy Class.
• National Aviation Management
National Aviation Management is a limited liability company that oversees the National Aviation Management (NAM Flying School). This school was initiated by Chandra Lie, Hendry Lie, and Fandy Lingga. With the help of Capt. Soenaryo Yosopratomo as a professional, this limited liability company began its operations on 12 June 2008. NAM Flying School is located in Depati Amir, Pangkal Pinang in the province of Bangka Belitung. The flying school offers six courses, such as private pilot course, commercial pilot course, instrument rating course, flight instructor course, type rating course, and foreign endorsement course.
• National Aircrew Management
National Aircrew Management, which is based in Jakarta, offers further studies for the graduates of NAM Flying School. Although alumni of NAM Flying School have mastered the various flight theories, they still have to have hours of flying experience and mental maturity to fly a commercial flight. NAM Flying School students receive a Student Pilot License (SPL) upon graduation, but they still have to acquire advanced licenses, such as Private Pilot License (PPL), Commercial Pilot License (CPL), instrument rating (IR) license, multi-engine rating (MER) license, airplane pilot transportation license (Aircraft Transport Pilot License/ATPL), and pilot type rating license, to become a commercial pilot. Further studies at the National Aircrew Management allow them to obtain such licenses.
• National Aircraft Maintenance
National Aircraft Maintenance handles the minor maintenance of Sriwijaya Air's aircraft. The minor treatments include after-transit checks, pre-departure checks, daily checks, and weekly checks. Minor maintenance can be finished in less than 24 hours. Meanwhile, for major maintenance and repairs that require more than 24 hours, Sriwijaya Air uses the service of GMF Aero Asia which is based in Jakarta. Sriwijaya Air also uses the services of Airod Sdn Bhd in Kuala Lumpur, Malaysia, as a major treatment alternative.
• Negeri Aksara Mandiri
Negeri Aksara Mandiri is the publishing wing of Sriwijaya Air Group. The editorial office is located in Gunung Sahari, North Jakarta, neighboring with many other publishers and literature marketers. The in-flight magazine, SRIWIJAYA, is one of PT Negeri Aksara Mandiri’s products. Distributed on Sriwijaya Air’s and NAM Air’s aircraft, this magazine is one of the free facilities passengers can enjoy on the plane.

• Malaysia
The high demand of Indonesians to visit Malaysia encouraged Sriwijaya Air to offer Indonesia – Malaysia flights. Sriwijaya Air has opened a Medan – Penang flight route since 2008, as well as Terrain – Trengganu and Medan – Ipoh since 2014.
• People’s Republic of China (PRC)
Sriwijaya Air has more than 15 round-trip flights from Indonesia to China, and is looking to add more routes. This makes Sriwijaya Air the airline with the most number of flights to the People’s Republic of China.
• Singapore
Sriwijaya Air’s success to open a flight route to Singapore is worth mentioning. Getting permission from Singapore to operate a new flight can be quite difficult, especially for domestic-focused airlines such as Sriwijaya Air.
• Timor-Leste
To establish a better diplomatic relationship and to contribute to the economic development of Timor-Leste, Sriwijaya Air has added flights from Jakarta to Dili with a stopover in Denpasar. This agreement was a follow-up to the agreement of Indonesia and Timor-Leste in 2010 to provide air transportation between these two countries.