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Cebu Pacific (IATA code: 5J) is a pioneer of low-cost carrier in the Philippines, headquartered at Manila International Airport. Cebu Pacific was found on 26 August 1988 as Cebu Air, but has been operating under its current name since 8 March 1996. Cebu Pacific is the largest airline in the Philippine aviation industry, dominating the local airline market in the Philippines. They offer low-cost carrier service with more destinations, routes, and flight frequency than other local airlines. Until now, Cebu Pacific serves 38 local destinations and 30 international destinations including Asia, Australia, the Middle East, and the United States. In addition to low-cost carrier service, Cebu Pacific Air is offering quick, competitive, flexible, and straightforward air cargo service for individual or cargo agent delivery. With the slogan “Why Everyone Flies”, Cebu Pacific’s main mission is to provide Filipinos with a safe, cheap, dependable, and fun flight. The airline is committed to keep innovating and maintaining its position as a leader in the service, respecting family values, improving the passengers’ quality of life, tending to its stakeholders, and being actively involved as a partner who contributes in creating a better Philippines. Basically, Cebu Pacific aims to lead and help the Philippines aviation market become a better market in the world of aviation. The very first fleet used by Cebu Pacific was Airbus and ATR. Airbus A319 with a maximum capacity of 156 people and Airbus A320 with a maximum capacity of 180 people are typically used for short-haul flights. For long-haul flights, Cebu Pacific uses Airbus A330 which can accommodate up to 436 passengers and comes complete with internet access and a full-service in-flight meal. Cebu Pacific offers various menus such as Filipino Favorites and Asian Delights. Passengers can enjoy a hot meal and a fresh sandwich, which must be pre-ordered at least 24 hours before departure time, on all international flights. For short-haul flights, all pre-ordered meals are accompanied with free drinks. On long-haul flights, on the other hand, pre-ordered meals are served with free beverages and extra desserts. Each passenger can order up to two menus in one order. Some of Cebu Pacific Air’s most delectable menus include Chicken Tanglad, Bangus Bacalo, Bulalo Beef with Gravy, Penne Al Olio, Chicken Tandoori Wrap, Daing Na Bangus, Chicken Tocino, Beef Tapa, Texan Chicken with Mashed Potato, Yoshinoya Beef Bowl, Yoshinoya Chicken Teriyaki, Tuna Capers Crostini, and Hazelnut Banana Croissant. Cebu Pacific can also accommodate passengers with specific dietary restrictions. In addition to the main course, all Cebu Pacific Air passenger can buy snacks such as instant cup noodles, sweet and sour snacks, branded snacks, cold or hot beverages, and alcohol beverages. For instant noodles, passengers can choose between Nissin cup noodles (beef, chicken, seafood), shin cup noodle, and, soon, veggie ramyun (vegetarian). For savory snacks and cheese roll, passengers can choose between ham & cheese croissant, tuna roll, and creamy cheese bun. Last but not least, for sweet treats passengers can choose between cheese roll, mini choco with quezo de bola and calamansi muffin. All Cebu Pacific passengers will be provided with a travel insurance called CEB Travelsure. This insurance provide passengers with special treatments, such as an emergency medical treatment for any incident during the flight. The insurance covers from two hours before departure time until 30 days after the flight. Cebu Pacific also offers a loyalty program for its loyal passenger called Getgo. With Getgo, Cebu Pacific passengers can collect points each time they fly or buy specific add-on products. Their points can be redeemed for a free flight ticket or to change seat when available. Cebu Pacific only offers Economy Class in all its flights. However, its baggage allowance is more than enough for the casual traveler. However, since Cebu Pacific uses two kinds of fleet, Airbus and ATR, the rules on cabin baggage dimension may differ depending on the aircraft used. Airbus passengers, for example, can carry cabin baggage of up to 7 kg with a dimension of 56 cm x 36 cm x 23 cm, and checked baggage of up to 30 kg. ATR passengers, on the other hand, are allowed cabin baggage of up to 7 kg with a dimension of 56 cm x 36 cm x 20 cm, and checked baggage of up to 20 kg. Passengers must check-in at least 45 minutes before departure time and arrive at the boarding gate at least 30 minutes before departure, because the latter will be closed 15 minutes before departure time. Cebu Pacific passengers can also use the airline’s web check-in facility after their bookings are confirmed. All passengers can easily check-in to their flights by visiting www.cebupacificair.com and comply with these following information:

• Passengers flying to the United States can use web check-in starting from 24 hours to four hours before departure.
• International flight passengers can use web check-in starting from 72 hours to four hours before departure.
• Domestic flight passengers can use web check-in starting from 72 hours to two hours before departure.

• International flight passengers can use mobile check-in starting from seven days to four hours before departure. However, mobile check-in is not available for flights to or from the United States
• Domestic flight passengers can use mobile check-in starting from seven days to one hour before departure.

Cebu Pacific was established on 26 August 1988. However, it did not begin its operation until 1996, when it was acquired by JG Summit Holdings, a company owned by the Chinese Gokongwei family, one of the richest families in the Philippines. Cebu Pacific also has a subsidiary company called Cebgo, which only serves domestic flights in the Philippines. The name Cebu Pacific is taken from the Philippine city of Cebu. Although the Mactan Cebu Airport is its main airport, Cebu Pacific’s main office is located in Airline Operations Center Building, Manila Domestic Airport Complex on Old Domestic Road, Pasay City. It also has several hubs such as Mactan-Cebu International Airport, Ninoy Aquino International Airport in Manila, Fransisco Bangoy Airport in Davao, Iloilo International Airport, and Kalibo International Airport. Cebu Pacific started its operation by serving the domestic market. After two years, however, the airline must discontinue its operation after a ban from the government following an accident on 2 February 1998, where a Cebu Pacific aircraft from Manila to Cagayan fell in the Sumagaya Mountain. As a response, Cebu Pacific immediately secured a certificate that allowed it to reoperate, and began serving 24 domestic flights per day. This number kept growing and by 2001, Cebu Pacific was able to serve 80 domestic flights to 18 destinations per day. Cebu Pacific served their first international flight in 2001 with a new route to Hong Kong, flying twice a day. The next year, Cebu Pacific opened a route to Seoul, flying three times a week. Five years after that, Cebu Pacific opened routes from Manila to Singapore and Cebu to Singapore. This made Cebu Pacific the first low-cost carrier in Southeast Asia that served a Cebu-Singapore-Jakarta route. In March 2010, the European Commission banned Cebu Pacific from flying to Europe. However, in October 2010, the European Commission visited the Philippines to evaluate the safety standard from the Philippine aviation committee, which resulted in the European Commission considering to lift the ban. This proves Cebu Pacific’s commitment to keep improving its service quality and safety standard to meet all aviation rules. As the largest airline company in the Philippines, until 2010, Cebu Pacific had served more than 10 million domestic and international passengers. Cebu Pacific uses very young fleets, which consist mostly of Airbus A319 and Airbus A320. In 2007, Cebu Pacific ordered 10 more Airbus A320 fleet. Cebu Pacific Air continues to add new aircrafts each year to meet the passenger demand. The new Cebu Pacific Air fleet, the ATR 72-500, are manufactured in France just to serve the Cebu–Bacolod route. Still in the same year, Cebu bought 16 new Airbus fleets, also manufactured in France. These aircrafts are used to serve both its domestic and international flights. However, Cebu Pacific still needs to increase its aircraft number. Until 2011, Cebu Pacific had managed to carry 50 million passengers from Manila to Beijing. For this reason, Cebu Pacific has bought another Airbus A321neo, which is expected to be delivered in 2021. Currently Cebu Pacific operates with 58 aircrafts, consisting of five Airbus A319, 36 Airbus A320, seven Airbus A330, eight ATR 72-500, and two ATR 72-600. Cebu Pacific also owns the most popular and dominant air cargo service in the Philippines. It offers a competitive, quick, and flexible air cargo service with a vast delivery network for individuals or groups. Cebu Pacific is also partnering with Singaporean low-cost carrier Tigerair. This partnership enables both airlines to acquire vast route network, better flight frequency, and greater service with lower prices. Currently, Cebu Pacific offers flights to 38 domestic destinations in the Philippines and 30 international destinations in Asia, Australia, the Middle East, and the United States.

Cebu Pacific provides a wide range of international and domestic destinations. Cebu Pacific provides its service from all Philippine airports, including Ninoy Aquino International Airport (MNL), Clark International Airport (CRK), and Mactan–Cebu International Airport (CEB). Some of the popular routes offered by Cebu Pacific including Manila to Davao, Manila to Seoul, Manila to Tokyo, Manila to Cebu, Manila to Puerto Princesa Palawan, Manila to Bacolod, Manila to Iloilo, and Manila to Caticlan Boracay.