Emirates Group HQ
PO Box 686
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Emirates (EK/UAE) is a Dubai based four-star airline with its hub at Dubai International Airport. The airline is known as the world’s biggest international carrier and the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. Its cargo activities are undertaken by Emirates SkyCargo.
The company is a subsidiary of The Emirates Group which is owned by Dubai Government. As a leader of the aviation industry, the airline has established a really strong brand name. It is publicly acknowledged for its service excellence and its rapid growth that coupled with consistent profitability.
Emirates has won numerous awards due to its commitment to safety and operational excellence. In 2013, the airline was voted as Airline of the Year and has become the industry bellwether for aircraft purchasing. The next year, Emirates is named the world’s “Most Valuable Airline Brand”.
While flying, the airline offers three travel classes: First Class, Business Class, and Economy Class. First Class passengers can check in up to 50 kg free baggage allowance. Business Class passengers can check in up to 40 kg free baggage allowance. Economy Class passengers can check in up to 30 kg free baggage allowance.
In 1992, Emirates became one of the first airlines in the world that introduce a personal system on a commercial aircrafts. All three classes feature a personal in-flight entertainment system in three types: ice, ice Digital Widescreen, and ice TV & radio. ice system offers more channels than any other inflight entertainment and has won the award as the best in-flight entertainment from Skytrax.
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When Gulf Air cut its services to Dubai during the mid-1980, Emirates had the opportunities to serve the abandoned routes. The business also increased when the Gulf War began. The war kept another airline out of the area so Emirates became the only airline that continued flying during the war.
At that time, Emirates operated well with backing from Dubai’s Royal Family and Pakistan International Airlines, as the aircraft’s provider. In the following years, Emirates quickly expanded both its destinations and its fleets. It continued to grow stronger during its first decade.
In early 1990s, Emirates has known among the world’s fastest growing airlines. Its revenue increased approximately USD 100 million each year and approaching USD 500 million in 1993. In the same year, the airline carried around 1.6 million passengers and 68,000 tons of cargo.
The expansion continued during the late 1990s. The cargo business contributed around 16% of the airline’s total revenues. Started from autumn 1993, Emirates commenced to offer round-the-world services after, at the same time, made an agreement with US Airways and Cyprus Airways. In 1995, the network has covered up to 37 destinations in 30 countries.
In 2000, Emirates made an order of 25 Boeing 777-300s, 8 Airbus A340-500s, 3 Airbus A330-200s, and 22 of the double deck A380s. Skywards, Emirates’ member group, was also launched. In 2002, the number of passengers increased 18% to over 6.8 million compared to the previous year.
The financial year 2001-2002 was a difficult year for the airline. The recession, the bombing of Colombo Airport, and the September 11 attacks in New York affected the sales. Emirates needed to find funds for multibillion dollar insurance coverage because of the events. The airline then froze the recruitment and reduced flight frequencies to other destinations.
Emirates began to fly nonstop to New York’s John F. Kennedy International Airport in 2004. In the same year, Emirates signed a GBP 100 million deal with English Premier League football team Arsenal, in which included naming rights to its new stadium for 15 years and shirt sponsorship for eight years.
In recent years, Emirates operates over 1,500 flights to more than 140 destinations across the globe. The airline also operates four of the world’s longest nonstop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. To sustain its rapid expansion and growth plans, Emirates moved all operations to Terminal 3 Dubai International Airport in October 2008.
Emirates female flight attendants wear brown colored waistcoat while male flight attendants wear a brown suit, featuring pinstripes, with a cream shirt, and a caramel-honey-red tie. The uniform was designed by Simon Jersey Plc.
Passengers of Emirates will be given two or three options of meal that usually contains a Western-style menu along with Middle Eastern or Asian-style menu. The menu depends on where the flight departs and arrives. Special menu for children is available, along with birthday cakes and champagne meals to celebrate special occasions onboard.